What is Amazon’s The Drop? (Everything you need to know!)

While Amazon is my beloved online retailer for essential household items, their fashion selection didn’t catch my attention until a few years ago. But in the past few years, I’ve been blown away by some of the fashion brands that Amazon has started carrying, along with some of their own in-house brands that are stylish and high quality.

Over the past few years, I’ve shared lots of fashion picks from Amazon The Drop, but I haven’t ever explained why I love it so much and how it’s different from other styles on Amazon. So today, I’m explaining what The Drop on Amazon is because once you understand it, it’s kind of fun! 

What is Amazon’s The Drop? (Everything you need to know!)

The Drop on Amazon started as a series of limited-edition collections created in collaboration with influencers and designers (kind of like the collabs that Target does with designers). These collections were typically very on-trend and available only for a short window (30 hours or so). Once the items sold out or the timeframe was up, the items were gone for good, making The Drop feel exclusive.

Now, Amazon’s The Drop is more than limited-edition collections. While it initially launched with influencer-designed collections, it now includes limited-edition items along with a more permanent line of wardrobe staples. These wardrobe essentials are always available for purchase (or at least for a longer period of time!). They still include items that are on trend (e.g, denim skirts, oversized denim shackets), but there are lots of classic styles as well.

How to Access Amazon The Drop?

Accessing Amazon The Drop is simple – just search for The Drop on Amazon.com and then click the Brand on any individual item, which will take you to the main Drop page. Or just click this link to access The Drop hub. On that page, you can see what collaborations they have with influencers, along with their line of items that are permanently available.

Is The Drop a Good Clothing Brand?

I’ve always been really happy with the fit and quality of the items. I own quite a few pieces from The Drop, and I’ve listed my favorites below with a few notes. In general, I like their pieces better than other Amazon finds and I’m quick to scoop up new things when they launch, since they do tend to sell out.

What About the Price?

The price of items from The Drop varies. The pricing is generally affordable, but once in a while, things can seem pricey if you’re used to $20 fashion on Amazon. However, I find the quality is more consistent with The Drop vs. the crapshoot you get when you randomly buy clothes on Amazon. (That’s part of why I share my Amazon finds via my newsletter each Sunday – to help you buy cute and decent quality items!)

Prime Try Before You Buy

Since The Drop is an in-house Amazon brand, there are a few Prime perks that apply. Prime Try Before You Buy is Amazon’s “on approval” program, where you can order clothes, have them shipped to you, try them on and decide if you want to buy or not, all before your card is ever charged.

1. Choose your items. This can be clothing, shoes, accessories, etc. The items must be eligible for prime wardrobe, so you can look for that term in the description as you shop.
2. You have seven days to try on your items and decide if you want to keep them.
3. You pay only for what you keep. Just choose the most convenient shipping option for you. They’ll provide a return label. Remember that your items must be returned with tags ON and in their original packaging. They need to be unworn, unwashed, undamaged, etc. If your order comes in multiple packages, you can return your items with any packaging.

All Prime members can use Prime Try Before You Buy for free with their membership, and if you’re not a Prime member, you can try it for 30 days at any time.

Read more about Prime Try Before You Buy on this page.

My Favorite Items from Amazon’s The Drop

Britt Tiered Maxi Tent Dress

One of my favorite The Drop purchases to date is this Britt Tiered Maxi Tent Dress. I loved it so much that I ordered a second color, too. The fit is relaxed and breezy (perfect for warmer months), but the length makes it feminine and polished. I learned that I prefer longer dresses as a mom since I’m always bending down, and this dress became a staple in my closet last year for that reason.

Courtney Short-Sleeve Tiny Crewneck Jersey T-Shirt

I’m always on the hunt for the best white tees. This Courtney Short Sleeve Crewneck is such a good one for under $20. The fit is classic–not too fitted but not relaxed—just right. I have a size small, and it runs true to size.

Arhaan Denim Mini Skirt

I wasn’t sure I would get enough use out of a denim mini-skirt this summer, so I hesitated to invest in one from a designer denim brand. I decided to snag this Arhaan Denim Mini Skirt and have loved it! I appreciate that it’s long enough to feel appropriate for a mom, but it’s on trend and easy to style as well.

Blake Long Blazer

The Blake Long Blazer is a perfect work option that doesn’t break the bank. It comes in many colors and fits perfectly (I have an XS). I love the length for styling with jeans and dresses.

Valerie Cutaway-Neck Racerback Rib Knit Tank Top

This Valerie Cutaway-Neck Racerback Rib Knit Tank Top is the perfect high-neck tank. I ordered the white version a few years ago and got the black color this year. The quality is great, the fit is perfect, and the price is hard to beat. I wear a size small.

Yasmin Rib Midi Sweater Tank Dress

This Yasmin Dress was the first item I ever ordered from The Drop. It’s easy to style for the transition from summer to fall. You can wear it with sandals now and switch to sneakers or loafers as it gets cooler. Throw a denim jacket on top, and you’re all set.

Side Button Cropped Turtleneck Sweater

I got this Side Button Cropped Sweater a few years ago and love its versatility. If you look closely, you can see the buttons up the side of the sweater, and that simple detail makes it feel a little more high-end than a basic sweater. I got this in an XS, and it’s the perfect length for high-waisted or mid-rise jeans—not cropped, but not long.

Bottom Line

I can confidently say I’ve found some of my favorite go-to pieces from Amazon, and specifically The Drop. Amazon has truly stepped up its game. I recommend reading the reviews when you’re shopping, since that will help you make a confident decision on sizing – keep your eyes out for my weekly Amazon posts and join my newsletter here to get them sent right to your inbox! I’ll do the shopping for you :).

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